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Empathy for users is critical for any digital analyst and conversion rate optimization specialist. User research is then put in the center of importance and gathering the data is an … Read more

A/B testing is a great way to challenge data assumptions. It’s a technique to de-risk business decisions through experimentation without touching the ‘live’ environment. Simply put, A/B testing (or split … Read more

“What’s the best way to learn Google Analytics?” – Marketer The Google Analytics demo account is a goldmine to learn Google Analytics. Learn analytics in a safe environment. It’s a … Read more

I wrote a blog post about web analytics tools every website should have. There might be cases when you want to combine the metrics from those tools. Screaming Frog is one of … Read more

Optimizing a landing page to increase conversions or sales is not as hard as you would think. Or at least where to start isn’t. A common myth about landing pages … Read more

Content marketers often ask if the blog posts on websites are providing positive ROI. Another case is when the SEO team needs to check the internal links between pages to … Read more

I posted a blog post on how coding is used in digital marketing. This skill is important for a web analytics consultant. This blog post will dive deeper into a … Read more

“Is my website performing well?!”“What’s my user engagement?!” “Can you check my SEO?!” – Disgruntled Website Owner These questions are often asked to digital analysts and they are hard questions … Read more

“Does digital marketing require coding?”“Does a digital marketing expert need programming skills?” Marketer with a career crisis Digital marketing is getting more complex every year and digital marketers need to … Read more