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There’s an overabundant of people in the digital age making a name for themselves. It’s difficult to position yourself and stand out from the crowd. Having that unique digital social … Read more

Empathy for users is critical for any digital analyst and conversion rate optimization specialist. User research is then put in the center of importance and gathering the data is an … Read more

Update: Google has announced that they will discontinue Google Optimize on September 30, 2023. A/B testing is a great way to challenge data assumptions. It’s a technique to de-risk business … Read more

“What’s the best way to learn Google Analytics?” – Marketer The Google Analytics demo account is a goldmine to learn Google Analytics. Learn analytics in a safe environment. It’s a … Read more

I wrote a blog post about web analytics tools every website should have. There might be cases when you want to combine the metrics from those tools. Screaming Frog is one of … Read more

Optimizing a landing page to increase conversions or sales is not as hard as you would think. Or at least where to start isn’t. A common myth about landing pages … Read more

Content marketers often ask if the blog posts on websites are providing positive ROI. Another case is when the SEO team needs to check the internal links between pages to … Read more

“Is my website performing well?!”“What’s my user engagement?!” “Can you check my SEO?!” – Disgruntled Website Owner These questions are often asked to digital analysts and they are hard questions … Read more