Understand Your Website Visitors Better

Dive deeper into Google Analytics and know your customers better. Tap into data literacy and know where your business is going.

The Funnel and The One Metric

What is Web or Digital Analytics?

✔ Avinash Kaushik, the father of Web Analytics, defines it as “the analysis of qualitative and quantitative data from your website and the competition.”

✔ Digital Analytics Association defines it as “the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.”

✔ Web or Digital Analytics is the study of user interactions on websites through data.

I'm the aspirin to your Google Analytics headache

✔ Looking at Google Analytics is a pain. Conversion tracking? funnels? generated UTMs? bounce rate? setup checklist? Enhanced Ecommerce? site search tracking? The list goes on.

Avoid nights that you want to pull your hair out making sense of it. When you’re lost in Google Analytics, I’m your compass. Leave it to me.


What can you expect from my services?

Website Traffic Insights

Understand the traffic sources your users are coming from. Look at multiple data sources.

SEO and Content Exploration

Write relevant content ideas for your audience. Check your search visibility.

Analytics and Tags Measurement

Measure goals and events in Google Analytics. Install website tracking.

Dashboards and Reports

Build automated dashboards for weekly reporting. Communicate with stakeholders fast.

Landing Page Optimization

Uncover user activity on landing pages. Review how to improve conversions.

Training and Ongoing Consulting

Get 1-on-1 training until you understand your web analytics and digital marketing setup.

My services are ideal for:

✔ Websites with at least 50,000 monthly visits in Google Analytics across marketing channels. Shopify and WooCommerce website are welcome.

✔ Businesses with online KPIs like eCommerce purchases or B2B contact form leads.

✔ Digital marketing agencies that want to lessen workload. I’ll work as a contractor so you don’t have to spread your team too thin.

My services are not ideal for:

✔ New small businesses. There’s not much data that could give meaningful conversations between us.

✔ Businesses that don’t have websites. Having a social media page only doesn’t count.

✔ “Brochure” websites that were made only as an afterthought and were meant to drive “awareness” only.

Contact Form


    Hi I'm Francis!

    Looking at website data is a headache. I'll help make sense of it. Don't hesitate to contact me!

    ✔ No 50-page PowerPoint presentations
    ✔ No agency-style pitches
    ✔ No dry request for proposals
    ✔ Only honest communication
    ✔ The goal is to find out if we’re a good match

    Technical Marketing Blog


    Why Your Brand Might Need a Website Revamp

    Maintaining a website is essential to level up your business. A competitive and successful website doesn’t only work properly but also conforms to current standards. We’ve covered some of the…

    SEO Website Migration Guide

    The process of migrating a website can be complex. However, it’s crucial to prioritize maintaining your SEO rankings during this transition. Doing so will ensure that your website continues to…

    Web Scraping in SEO: What It Is and How It’s Used

    Data is the basic need for every organization. Every small to big decision is data-backed in organizations today. With multiple data sources and data available in various forms, it becomes…

    Automation Integration Tools

    Gathering data is an essential step in the decision-making process of any organization. In this day and age of large data and artificial intelligence, automating data pipelines becomes a need.…

    Import Linkedin Company Pages to Google Sheets

    LinkedIn is a major channel in the advertising industry. Companies want to know their company’s social media presence and organic brand reach. LinkedIn allows companies to gain insights into their…

    Sentiment Analysis Using Python

    Companies have a tough job of knowing more about their customers. It’s tougher when companies need to know what customers think of their products. Anything customer feedback is valuable to…

    A Guide to Google Analytics 4 API with Python

    Google Analytics 4 (or GA4) has an API that provides access to data such as pageviews, traffic source, and other data points. With this API, build custom dashboards, automate reporting,…

    Import ChatGPT To Google Sheets

    “How do I import ChatGPT responses into Google Sheets?”“Is there a way to integrate ChatGPT and Google Sheets? Digital marketer ChatGPT allow marketers to automate tasks, such as creating content,…

    Python in Digital Marketing

    “Does a digital marketer need to learn Python? If yes, how much knowledge should they have?”“How is Python used in digital marketing?”“What are good Python courses for marketers? – Curious…