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Francis Angelo Reyes

Francis is the owner and runs Lupage Digital. With 5 years of experience, Francis writes everything he knows about digital marketing. There’s a large knowledge gap between developers and digital marketers. Francis is the middleman between where the non-technical and technical meet.

Google Analytics and Hotjar (Why Use Them Together)

by Francis Angelo Reyes
google analytics hotjar

Empathy for users is critical for any digital analyst and conversion rate optimization specialist. User research is then put in the center of importance and gathering the data is an … Read more

Google Optimize A/B Test Tutorial (with Examples)

by Francis Angelo Reyes
google optimize tutorial

A/B testing is a great way to challenge data assumptions. It’s a technique to de-risk business decisions through experimentation without touching the ‘live’ environment. Simply put, A/B testing (or split … Read more

The Google Analytics Demo Account

by Francis Angelo Reyes
google analytics demo account

“What’s the best way to learn Google Analytics?” – Marketer The Google Analytics demo account is a goldmine to learn Google Analytics. Learn analytics in a safe environment. It’s a … Read more

Screaming Frog API Tutorial

by Francis Angelo Reyes
screaming frog api

I wrote a blog post about web analytics tools every website should have. There might be cases when you want to combine the metrics from those tools. Screaming Frog is one of … Read more

Landing Page Optimization [A Simple Guide]

by Francis Angelo Reyes
landing page optimization

Optimizing a landing page to increase conversions or sales is not as hard as you would think. Or at least where to start isn’t. A common myth about landing pages … Read more

Track Internal Links in Google Tag Manager and Google Analytics

by Francis Angelo Reyes
google analytics track internal links

Content marketers often ask if the blog posts on websites are providing positive ROI. Another case is when the SEO team needs to check the internal links between pages to … Read more

JavaScript in Digital Marketing [5 Examples]

by Francis Angelo Reyes
javascript in digital marketing

I posted a blog post on how coding is used in digital marketing. This skill is important for a web analytics consultant. This blog post will dive deeper into a … Read more

The Digital Analytics Tools To Use Today

by Francis Angelo Reyes
digital analytics tools

“Is my website performing well?!”“What’s my user engagement?!” “Can you check my SEO?!” – Disgruntled Website Owner These questions are often asked to digital analysts and they are hard questions … Read more

Coding in Digital Marketing (Use Cases)

by Francis Angelo Reyes
coding in digital marketing

“Does digital marketing require coding?”“Does a digital marketing expert need programming skills?” Marketer with a career crisis Digital marketing is getting more complex every year and digital marketers need to … Read more

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