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Francis Angelo Reyes

Francis runs Lupage Digital. With 6 years of experience, Francis writes everything he knows about digital marketing. There’s a knowledge gap between developers and marketers. Francis is the spot where the non-technical and technical meet.

Why Build A Personal Website

by Francis Angelo Reyes
why build a personal website

There’s an overabundant of people in the digital age making a name for themselves. It’s difficult to position yourself and stand out from the crowd. Having that unique digital social … Read more

Google Analytics and Hotjar (Why Use Them Together)

by Francis Angelo Reyes
google analytics hotjar

Empathy for users is critical for any digital analyst and conversion rate optimization specialist. User research is then put in the center of importance and gathering the data is an … Read more

Google Optimize A/B Test Tutorial (with Examples)

by Francis Angelo Reyes
google optimize tutorial

Update: Google has announced that they will discontinue Google Optimize on September 30, 2023. A/B testing is a great way to challenge data assumptions. It’s a technique to de-risk business … Read more

The Google Analytics Demo Account

by Francis Angelo Reyes
google analytics demo account

“What’s the best way to learn Google Analytics?” – Marketer The Google Analytics demo account is a goldmine to learn Google Analytics. Learn analytics in a safe environment. It’s a … Read more

Screaming Frog API Tutorial

by Francis Angelo Reyes
screaming frog api

I wrote a blog post about web analytics tools every website should have. There might be cases when you want to combine the metrics from those tools. Screaming Frog is one of … Read more

Landing Page Optimization [A Simple Guide]

by Francis Angelo Reyes
landing page optimization

Optimizing a landing page to increase conversions or sales is not as hard as you would think. Or at least where to start isn’t. A common myth about landing pages … Read more

Track Internal Links in Google Tag Manager and Google Analytics

by Francis Angelo Reyes
google analytics track internal links

Content marketers often ask if the blog posts on websites are providing positive ROI. Another case is when the SEO team needs to check the internal links between pages to … Read more

The Digital Analytics Tools To Use Today

by Francis Angelo Reyes
digital analytics tools

“Is my website performing well?!”“What’s my user engagement?!” “Can you check my SEO?!” – Disgruntled Website Owner These questions are often asked to digital analysts and they are hard questions … Read more

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